Pinpoint Display Marketing


       Display marketing is advertising on graphical screens on the internet. The advertising media used are images, videos or animations, as well as text links and moving images, which are delivered on various end devices such as desktop PCs or smartphones. Display displays are billed either via CPC or CPM. Conversion-based calculation of display advertising, such as in affiliate marketing, is also possible. The primary goal of display marketing is to increase brand awareness and reach.

        Display marketing synonyms include display advertising, online advertising, banner advertising and internet advertising. At Google AdWords, displays are also called "picture ads". 

Advantages

  • Large scope of the campaigns
  • Different target groups can be addressed directly
  • Numerous advertising formats and concepts for target group-oriented relay
  • Graphic banners are also compatible with mobile applications
  • Effective performance with cookies and other tracking methods
  • Users are immediately enticed to buy
  • Image and brand building
  • Improved brand awareness through broader coverage
  • Simple monitoring and reporting
  • Ideally suited to remarketing

Importance for online marketing

         Display marketing is still one of the strongest markets on the global and German-speaking Internet. The global net sales amount to more than 1.5 billion euros. These are comprised of both online and mobile sectors. For the mobile sector, the growth rate is significantly larger at roughly 52%. Currently, mobile marketing and marketing using moving images have proven to be major growth drivers. Advertisers now have the chance to directly address the younger groups and significantly improve the interaction and acceptance rates using moving pictures. Display marketing in the area of virtual reality can also be expected in the future.

Our Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Discovery

Display advertising uses several forms of marketing, from banner ads to rich media, to create a more robust marketing experience and attach it to your brand. Differentiated from text-based ads, display advertising uses images, audio, and video to communicate your message visually. Get better, more professional advertising, with display marketing from Webbeez.

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Strategy

Successful ad campaigns rely on a sound, multi-layered strategy, and this strategy consists of precise goals that a brand aims to achieve. Whether they’ll include raising brand awareness, growing email subscribers, or increasing website, traffic, sale, or conversions, they should express your brand’s commitment to fulfilling them.

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Optimization

Next is the technical process of optimizing your content for improved online performance. After all, this content makes a perfect vehicle for staking your claim among the search results in your industry.

We will edit your display content, backlinks, and media usage to affect the way your site reflects in search results.

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Content

In order for your display ad to build brand awareness, make it easy for users to identify your business as soon as they see your ad. Your business name and/or logo should be on there, and it should be clear right off the bat what you have to offer. This helps potential customers recognize you, to know right away if your business is relevant to what they are looking for, and to stash the info away for future recognition as well.

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Reporting

Of course, all the writing, optimizing, and fun designing in the world doesn’t matter much if you can’t tell what difference it’s making to your marketing’s performance. At Webbeez, we use a combination of proprietary applications to monitor and report on your display marketing’s traffic, conversions, and overall performance. With this information at the ready, your company will be able to move forward with more of the same services or change tac as necessary.

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