Pay Only for Actual Advertisement


Pay-Per-Click

              PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. .

        Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page..

        Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.

            A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

Our Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Discovery

Pay-Per-Click (or PPC) advertising is, by no means, a new marketing technique. If you’re an online business, the chances are you know somebody who’s used it to improve the way their websites perform online. Still, even so, there’s a good chance you don’t know exactly how the whole process works, or what the real benefits are to you and your business. There’s no shame to this – that’s where the discover process comes in. Allow us to show you the potential PPC has for your business.

seo process

Strategy

One of the major promises of enterprise PPC management tools is that they employ bidding strategies that will save you all kinds of money by trimming down your cost per click through intelligent bid algorithms. These algorithms often let you adjust bids by just about any variable available in the AdWords/Bing API’s (you can even create calculated metrics) and adjust bids according to these rules in order to reduce costs. What they usually don’t tell you is the best way to set them up or provide algorithms to you that work out of the box. They give you the fishing line, but don’t always teach you to fish. They are a tool, and what we need is a PPC strategy.

design process

Optimization

If your PPC ads are directing traffic to your homepage you may want to consider linking them to a custom-landing page. This can be one of the most effective ways to immediately improve your results.One of the easiest improvements you could make to your ads is with the addition of ad extensions. An ad extension is a feature that allows you to display extra business information with your ad such as an address, phone number, webpage links, location or a coupon. Ad extensions can also help improve your ad quality, which plays a major role in the adwords auction.

seo process

Content

Of course, well-researched PPC ads are no good to anybody if the wording is obvious and unnatural. You don’t want to look like someone who found a keyword and used it like a blunt tool. We optimize your PPC content for keyword density while keeping it authentic, natural-sounding, and engaging. A PPC ad is a great opportunity to say something.

seo process

Reporting

Pay per click reports are customised reports which deliver comprehensive information about pay per click campaign performance, ad group performance and keyword performance. Pay per click reports can be customised in any way, even for return on investment purposes.

Assertive Media offers advanced pay per click reporting for clients that can be tailored subject to client requirements. Our reporting features are designed to help deliver comprehensive information about budget spend, visitor acquisition, conversion profiles, keyword attributes and more.

seo process